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Barclays Business Analytics Interview Questions & Answers

Curated interview practice questions with answers. These are practice scenarios, not a verified list of past interview questions.

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01

Guesstimate: how many cups of tea are sold in Delhi per day?

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Population about 20 million, adult tea drinkers about 50%, cups bought outside per person around 1 on average. This gives roughly 10 million cups, then adjust for offices and stalls.
02

How would you decide whether to launch a new product?

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Assess market size and demand, customer need, competition, unit economics, capabilities, risks and strategic fit, then test with a pilot before scale-up.
03

Guesstimate: how many cars are sold in India every year?

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Structure it: households × car-owning share ÷ replacement cycle + first-time buyers + commercial fleet. State each assumption clearly and sanity-check the final number.
04

What is a stakeholder analysis?

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Identifying everyone affected by the project and mapping their influence and interest to decide how to communicate with and involve each group.
05

Build a break-even analysis in Excel.

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Break-even units = Fixed costs ÷ (Price − Variable cost per unit). Add a data table to test different price and volume scenarios.
06

What is SQL and why do business analysts need it?

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A language for querying databases. BAs use it to pull data themselves, validate numbers, check reports and answer questions without waiting for engineers.
07

How would you forecast next quarter's sales in Excel?

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Use FORECAST.ETS or a trendline on monthly history, check seasonality, compare with a simple moving average and present a range, not a single number.
08

How do you analyse variance between budget and actual?

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Variance = Actual - Budget, shown as amount and percentage, with conditional formatting to flag large gaps and comments on the drivers.
09

SQL: top 5 customers by spend.

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SELECT customer_id, SUM(amount) AS spend FROM orders GROUP BY customer_id ORDER BY spend DESC LIMIT 5;
10

What does GROUP BY do and how is HAVING different from WHERE?

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GROUP BY aggregates rows by column; WHERE filters before grouping and HAVING filters after, using aggregate conditions.
11

Difference between INNER JOIN and LEFT JOIN?

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INNER returns only matching rows; LEFT returns all rows from the left table and NULLs where there is no match.
12

How do you handle NULL values when calculating averages?

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AVG ignores NULLs; use COALESCE(col, 0) if NULLs should count as zero, depending on the business meaning.
13

What is a product backlog vs a sprint backlog?

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The product backlog is the ordered list of all desired work; the sprint backlog is the subset the team commits to in the current sprint.
14

What is the difference between OLTP and OLAP systems?

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OLTP handles many small day-to-day transactions; OLAP supports analysis over large historical data with aggregates and reporting.
15

Which what-if analysis tools does Excel have?

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Goal Seek (find the input for a target output), Data Tables (see outputs for many inputs) and Scenario Manager (save best, base and worst cases).
16

A food delivery company's orders fell 15%. How do you investigate?

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Check data accuracy, then segment by city, restaurant, time and user type; look at supply, delivery time, pricing, competitors and seasonality before proposing fixes.
17

How do you find duplicate customers?

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SELECT email, COUNT(*) FROM customers GROUP BY email HAVING COUNT(*) > 1;
18

What is a BRD review and who signs it off?

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Stakeholders and the sponsor review the Business Requirements Document for completeness and accuracy, and the business owner gives formal sign-off before design begins.
19

How would you prioritise 10 features with a limited budget?

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Score them with RICE or value-vs-effort, align with goals, consider dependencies and risks, validate with stakeholders, then use MoSCoW for the release plan.
20

Use case vs user story?

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A use case describes the full interaction between an actor and the system (main and alternate flows). A user story is a short statement of need from the user's point of view, refined with acceptance criteria.
21

What is the role of a BA in Scrum?

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They help the Product Owner refine the backlog, write stories and acceptance criteria, clarify details with developers and support testing and demos.
22

Which Excel functions do business analysts use daily?

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VLOOKUP or XLOOKUP, INDEX-MATCH, SUMIFS, COUNTIFS, IF, text functions, PivotTables and charts.
23

What is Agile and how does Scrum work?

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Agile delivers value in small increments with feedback. Scrum organises work in sprints with planning, daily stand-ups, review and retrospective, led by a Scrum Master and Product Owner.
24

What are wireframes and why are they useful for a BA?

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Low-fidelity layouts of screens that help stakeholders visualise and agree on requirements before development starts.
25

What are aggregate functions?

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Functions that summarise rows into a value, such as COUNT, SUM, AVG, MIN and MAX.
26

What is the use of the IFERROR function?

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It returns a custom value when a formula errors out, keeping reports clean, for example =IFERROR(VLOOKUP(...), "Not found").
27

What are the 4 Ps of marketing?

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Product, Price, Place and Promotion, the levers a business uses to bring an offering to market.
28

What are acceptance criteria?

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Clear, testable conditions a story must meet to be accepted, often written as Given-When-Then scenarios.
29

What is the difference between COUNT(*) and COUNT(column)?

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COUNT(*) counts all rows; COUNT(column) counts only rows where that column is not NULL.
30

Stakeholders give conflicting requirements. What do you do?

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Clarify the goal behind each request, map them to business objectives, prioritise with MoSCoW, run a joint session, then document the decision and get sign-off.
31

How do you approach a guesstimate question?

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Clarify the scope, break the problem into logical parts, state assumptions with round numbers, compute step by step and sanity-check the answer.
32

How do you manage conflicting requirements from two senior stakeholders?

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Clarify the underlying goals, present data and trade-offs, facilitate a joint session, escalate to the sponsor if needed and document the agreed decision.
33

What is the 80/20 rule in business analysis?

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Pareto principle: about 80% of outcomes come from 20% of causes, such as most revenue from a few customers or most defects from a few issues.
34

Write a user story with acceptance criteria for password reset.

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As a customer, I want to reset my password by email so that I can get back into my account. Acceptance criteria: • Reset link expires in 15 minutes • Password rules are shown while typing • A success message appears after reset
35

How would you estimate the market size for an electric scooter in India?

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Top-down: two-wheeler market x EV share x addressable segment. Bottom-up: target households x adoption rate x price. Compare both for a sanity check.
36

SQL: month-over-month revenue growth.

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WITH m AS (SELECT month, SUM(amount) AS rev FROM orders GROUP BY month) SELECT month, rev, ROUND(100.0 * (rev - LAG(rev) OVER (ORDER BY month)) / LAG(rev) OVER (ORDER BY month), 1) AS mom_pct FROM m;
37

What is a stakeholder and who are the typical stakeholders in a project?

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Anyone affected by or influencing the project: sponsors, product owners, end users, developers, testers, operations and customers.
38

What is a feasibility study?

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An early assessment of whether a proposed solution is technically, economically, operationally and legally viable before committing budget.
39

What does a Business Analyst do?

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A BA bridges business and technology: gathers requirements, analyses data and processes, documents BRD/FRD and makes sure the final solution actually solves the business problem.
40

How would you analyse the declining sales of a retail store?

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Break sales into footfall, conversion and average basket, compare with last year and competitors, and check stock, pricing, staffing and local events.
41

What is gap analysis?

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Compare the current state (as-is) with the desired state (to-be), list the gaps in process, people or technology, and plan actions to close them.
42

What is a KPI tree?

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It breaks a top metric into drivers: Revenue = Users × Conversion × AOV; Users = New + Returning, and so on. It shows which lever to pull and where a drop came from.
43

What techniques do you use to elicit requirements?

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Interviews, workshops, surveys, observation, document analysis, prototyping and brainstorming, chosen according to stakeholders and project stage.
44

How do you write a query to find users active in consecutive months?

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Get distinct user-month pairs, self-join or use LAG on month per user, and keep rows where the previous month is exactly one month earlier.
45

Should a food-delivery app launch in a new city?

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Check market size (population, online ordering share), competition, restaurant supply, unit economics per order, CAC and payback period. Propose a pilot with clear success metrics.
46

What is the difference between XLOOKUP and INDEX-MATCH?

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Both look up values flexibly; XLOOKUP is simpler with built-in not-found handling, while INDEX-MATCH works in older Excel versions.
47

What is customer lifetime value?

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The total profit expected from a customer over the relationship, roughly average margin x purchase frequency x lifespan, compared with acquisition cost.
48

How do you build a forecast in Excel?

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Use historical data with FORECAST.ETS or trend lines, state assumptions, compare against actuals and show best, base and worst scenarios.
49

What is a SWOT analysis?

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A framework listing internal Strengths and Weaknesses and external Opportunities and Threats to assess a project or business position.
50

What is a user story and what makes it good?

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A short requirement written as 'As a user, I want X so that Y', backed by acceptance criteria. Good stories follow INVEST: independent, negotiable, valuable, estimable, small and testable.
51

BRD vs FRD?

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A BRD states what the business needs and why. An FRD details how the system should behave to meet those needs (functional specifications).
52

How do you handle changing requirements?

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Log the change, assess impact on scope, cost and timeline, get approval through change control or backlog grooming, and update documents and stakeholders.
53

What is scope creep and how do you control it?

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Uncontrolled growth of requirements. Control it with a clear scope statement, change control process, impact analysis and sponsor approval for additions.
54

How do you compute CAGR in Excel?

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CAGR = (End value / Start value)^(1/years) - 1, entered as =(B2/A2)^(1/n)-1.
55

How do you calculate the percentage contribution of each category?

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SUM(sales) per category divided by SUM(SUM(sales)) OVER () and multiplied by 100 gives each category's share of the total.
56

A client's profits are falling. How do you structure the problem?

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Split into revenue and cost, then revenue into price, volume and mix, and cost into fixed and variable; check internal factors and external market factors.
57

What are fixed costs and variable costs?

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Fixed costs stay constant regardless of volume, such as rent; variable costs change with volume, such as raw materials.
58

Explain Porter's Five Forces.

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A model assessing industry attractiveness through supplier power, buyer power, threat of new entrants, threat of substitutes and rivalry among competitors.