Wipro Business Analytics Interview Questions & Answers

An Excel add-in for building data models with relationships and DAX measures over millions of rows, beyond normal worksheet limits.

Check market size (population, online ordering share), competition, restaurant supply, unit economics per order, CAC and payback period. Propose a pilot with clear success metrics.

A table assigning Responsible, Accountable, Consulted and Informed roles per task so ownership is clear.

Waterfall runs fixed phases one after another with requirements frozen early. Agile delivers in short sprints with continuous feedback, so requirements can change. In Agile, BAs maintain the backlog and user stories.

A what-if tool that recalculates a formula for different inputs, for example loan payments across different rates and tenures.

Create a line or column chart of actuals and add the target as another series formatted as a line.

Functions that summarise rows into a value, such as COUNT, SUM, AVG, MIN and MAX.

COUNT(*) counts all rows; COUNT(column) counts only rows where that column is not NULL.

Get distinct user-month pairs, self-join or use LAG on month per user, and keep rows where the previous month is exactly one month earlier.

The sales volume where total revenue equals total cost. It equals fixed cost divided by contribution margin per unit.

Stakeholders and the sponsor review the Business Requirements Document for completeness and accuracy, and the business owner gives formal sign-off before design begins.

Anyone affected by or influencing the project: sponsors, product owners, end users, developers, testers, operations and customers.

A measurable value showing progress to a goal, such as conversion rate, average order value, cart abandonment rate and customer retention.

A chart shows one view of data; a dashboard combines several charts and KPIs on one page for monitoring.

A language for querying databases. BAs use it to pull data themselves, validate numbers, check reports and answer questions without waiting for engineers.

A table linking each requirement to design, test cases and delivery status, ensuring nothing is missed and helping assess change impact.

Clear, testable conditions a story must meet to be accepted, often written as Given-When-Then scenarios.

Every KPI is a metric, but a KPI is tied directly to a strategic goal (e.g. monthly churn). A metric can be any measurement (e.g. page views).

Goal Seek (find the input for a target output), Data Tables (see outputs for many inputs) and Scenario Manager (save best, base and worst cases).

Score them with RICE or value-vs-effort, align with goals, consider dependencies and risks, validate with stakeholders, then use MoSCoW for the release plan.

Break-even units = Fixed costs ÷ (Price − Variable cost per unit). Add a data table to test different price and volume scenarios.

VLOOKUP or XLOOKUP, INDEX-MATCH, SUMIFS, COUNTIFS, IF, text functions, PivotTables and charts.

A model classifying features as basic, performance or delight attributes based on how they affect customer satisfaction, helping decide what to build first.

Decide whether and how to enter a market by evaluating attractiveness, competition, capabilities and entry mode (build, buy, partner), then risks and next steps.

Excel suits small to medium data and quick ad-hoc work; SQL queries large databases directly and repeatably.

Look at the cost side: heavier discounts, higher CAC, logistics costs, product mix shifting to low-margin items, one-time expenses or pricing changes. Break contribution margin down by segment.

GROUP BY aggregates rows by column; WHERE filters before grouping and HAVING filters after, using aggregate conditions.

Both look up values flexibly; XLOOKUP is simpler with built-in not-found handling, while INDEX-MATCH works in older Excel versions.

A use case describes the full interaction between an actor and the system (main and alternate flows). A user story is a short statement of need from the user's point of view, refined with acceptance criteria.

Review > Protect Sheet or Workbook with a password, lock cells, hide formulas and allow only selected cells to be edited.

WITH m AS (SELECT month, SUM(amount) AS rev FROM orders GROUP BY month) SELECT month, rev, ROUND(100.0 * (rev - LAG(rev) OVER (ORDER BY month)) / LAG(rev) OVER (ORDER BY month), 1) AS mom_pct FROM m;

XLOOKUP can look left or right, uses exact match by default, returns a custom value if nothing is found and doesn't break when columns move. VLOOKUP only looks right and needs a column number.

Population about 20 million, adult tea drinkers about 50%, cups bought outside per person around 1 on average. This gives roughly 10 million cups, then adjust for offices and stalls.

Use STAR: Situation, Task, Action, Result. Show that you listened, found the underlying goal, used data to align people and reached a documented decision.

Use historical data with FORECAST.ETS or trend lines, state assumptions, compare against actuals and show best, base and worst scenarios.

Strengths and Weaknesses are internal; Opportunities and Threats are external. Example: S = strong faculty, W = low brand awareness, O = AI upskilling demand, T = free online content.

Map the funnel, find the biggest drop-off, check usability and load time, run A/B tests on fixes and track conversion lift.

A BRD states what the business needs and why. An FRD details how the system should behave to meet those needs (functional specifications).

Pareto principle: about 80% of outcomes come from 20% of causes, such as most revenue from a few customers or most defects from a few issues.

Break sales into footfall, conversion and average basket, compare with last year and competitors, and check stock, pricing, staffing and local events.

Use tables, Power Query, remove volatile functions, filter before calculating and move to Power Pivot or a database when rows reach the millions.

A BA bridges business and technology: gathers requirements, analyses data and processes, documents BRD/FRD and makes sure the final solution actually solves the business problem.

Finding the underlying reason for a problem using the 5 Whys, fishbone diagrams or Pareto analysis, then fixing the cause not the symptom.

INNER returns only matching rows; LEFT returns all rows from the left table and NULLs where there is no match.

A framework listing internal Strengths and Weaknesses and external Opportunities and Threats to assess a project or business position.

Compare the current state (as-is) with the desired state (to-be), list the gaps in process, people or technology, and plan actions to close them.

Create a table, insert a PivotTable, drag region to rows, product to columns, sales to values, and add slicers for month or channel.

Separate inputs, calculations and outputs, link all formulas to input cells, add scenarios and checks, and avoid hard-coded numbers inside formulas.

Use FORECAST.ETS or a trendline on monthly history, check seasonality, compare with a simple moving average and present a range, not a single number.

SUM(sales) per category divided by SUM(SUM(sales)) OVER () and multiplied by 100 gives each category's share of the total.

Define named scenarios such as best, base and worst with different input values and compare the outputs in a summary report.

About 20 million people, roughly 10% order pizza on a weekend, about 1 pizza per 2 people in an order. This gives roughly 1 million pizzas, adjusted for outlets and delivery capacity.

Top-down: NCR population aged 18–30 × share of graduates × share wanting paid upskilling × average fee. Cross-check bottom-up with institutes × batches × students × fees. State your assumptions.

Log the change, assess impact on scope, cost and timeline, get approval through change control or backlog grooming, and update documents and stakeholders.

The smallest version of a product with enough features to deliver value and gather real user feedback before investing more.

A diagram of steps, decisions and owners in a process, made using BPMN or flowcharts in tools like Visio, Lucidchart or draw.io.

Number of outlets x daily customers x average bill x operating days, then validate using footfall, peak hours and similar chains.

Use MoSCoW (Must, Should, Could, Won't), value versus effort scoring or the Kano model, agreed with stakeholders based on business value and risk.

A query nested inside another, used for filtering or calculating values such as customers whose spend is above the average.

Profit = Revenue minus Cost, where revenue = price x volume and cost = fixed + variable. Split each part to find which one explains a change.

They help the Product Owner refine the backlog, write stories and acceptance criteria, clarify details with developers and support testing and demos.

CAGR = (End value / Start value)^(1/years) - 1, entered as =(B2/A2)^(1/n)-1.

AVG ignores NULLs; use COALESCE(col, 0) if NULLs should count as zero, depending on the business meaning.

Check data accuracy, then segment by city, restaurant, time and user type; look at supply, delivery time, pricing, competitors and seasonality before proposing fixes.

Clarify the scope, break the problem into logical parts, state assumptions with round numbers, compute step by step and sanity-check the answer.

As a customer, I want to reset my password by email so that I can get back into my account. Acceptance criteria: • Reset link expires in 15 minutes • Password rules are shown while typing • A success message appears after reset

Interviews, workshops, surveys, observation, document analysis, prototyping and brainstorming, chosen according to stakeholders and project stage.

Split into revenue and cost, then revenue into price, volume and mix, and cost into fixed and variable; check internal factors and external market factors.