01
Guesstimate: how many cars are sold in India every year?
Show answer
Structure it: households × car-owning share ÷ replacement cycle + first-time buyers + commercial fleet. State each assumption clearly and sanity-check the final number.
Case Studies & Guesstimates Interview Questions for Business Analyst
7 Case Studies & Guesstimates questions with answers for business analyst roles. Tick what you have solved to track your progress.
Sheet progressStart practicing
02
Revenue grew but profit fell. Why could that happen?
Show answer
Look at the cost side: heavier discounts, higher CAC, logistics costs, product mix shifting to low-margin items, one-time expenses or pricing changes. Break contribution margin down by segment.
03
KPI vs metric?
Show answer
Every KPI is a metric, but a KPI is tied directly to a strategic goal (e.g. monthly churn). A metric can be any measurement (e.g. page views).
04
Should a food-delivery app launch in a new city?
Show answer
Check market size (population, online ordering share), competition, restaurant supply, unit economics per order, CAC and payback period. Propose a pilot with clear success metrics.
05
Do a quick SWOT analysis for an ed-tech company.
Show answer
Strengths and Weaknesses are internal; Opportunities and Threats are external. Example: S = strong faculty, W = low brand awareness, O = AI upskilling demand, T = free online content.
06
How would you size the market for IT courses in Delhi NCR?
Show answer
Top-down: NCR population aged 18–30 × share of graduates × share wanting paid upskilling × average fee. Cross-check bottom-up with institutes × batches × students × fees. State your assumptions.
07
What is a KPI tree?
Show answer
It breaks a top metric into drivers: Revenue = Users × Conversion × AOV; Users = New + Returning, and so on. It shows which lever to pull and where a drop came from.