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A client on ECC asks whether to choose greenfield or brownfield for S/4HANA. How do you advise them?
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I assess process quality, custom code, data volume, history needs, timeline and organisational change appetite. If processes are outdated, there is heavy custom code and they want to adopt best practices, greenfield fits. If processes work well, the timeline is tight and history is important, brownfield conversion is cheaper and faster. If they need to merge company codes or move only some units, selective data transition fits. I back the advice with a readiness check and custom code analysis.