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Read More →Designed for Kanpur students, this five-to-six-month mentored Digital Marketing track builds real capability in SEO, Google Ads and PPC, Meta Ads and social media, content marketing, GA4 analytics and AI marketing tools. Everything is taught over live online sessions. Those wanting physical classroom experience can only do so at the Delhi and Noida branches, which requires travel. The fee sits at ₹17,500 plus 18% GST, taking the overall amount to ₹20,650.
4.7/5
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5/5Career and placement assistance through our growing network of companies, recruiters and hiring organizations across India.
6 × ₹4,108 = ₹24,648 — within ₹2 of the ₹24,650 total (negligible rounding).
Once learners complete this track, they carry usable, tested skills in SEO, Google Ads, Meta Ads, content marketing and analytics. Those skills line them up for starting roles like SEO Executive, Social Media Executive and PPC Specialist.
Verified hiring data for Kanpur learners gets refreshed on a set schedule — you can check outcomes at uncodemy.com/placement.
Digital marketing covers any effort to promote a brand, product or service using internet channels — search engines, social platforms, email and paid ads — underpinned by data-driven decisions and outcomes that can actually be measured. Unlike traditional or offline marketing, everything here can be tracked, tested and tweaked the moment it happens.
In day-to-day practice, a digital marketer maps out SEO and content plans, oversees Google Ads and Meta Ads campaigns, reviews GA4 numbers, looks after social handles, builds email and WhatsApp automations, and works on pushing conversion rates higher across landing pages and sales funnels.
Here is how Uncodemy's Digital Marketing program sits next to its other specialisations.
| Aspect | Digital Marketing (this course) | SEO Specialization | Performance Marketing (standalone) |
|---|---|---|---|
| Core focus | SEO + Google Ads + Meta Ads + Analytics + AI tools, broad coverage | Organic search ranking only | Paid ads & conversion optimization only |
| Breadth of skills | Full-stack digital marketing | Narrow | Narrow |
| Typical entry salary | ₹2.5–4 LPA (Entry-Level Digital Marketing Executive, per this sheet) | ₹3–6 LPA (SEO Executive, per this sheet) | ₹4–10 LPA (Performance Marketing Specialist, per this sheet) |
| Uncodemy program duration | 5–6 months | N/A | N/A |
This mentored course runs roughly four to five months and contains over 100 live sessions plus 165 hours of structured learning, all grouped under thirteen modules. The journey opens with digital marketing basics and strategic thinking, then covers websites/WordPress and landing pages, SEO, local SEO, technical SEO, Google Ads and PPC, Meta Ads and social media marketing, content marketing, email and WhatsApp automation, GA4 and marketing analytics, performance marketing and CRO, AI marketing tools, and culminates in a capstone campaign project. Kanpur attendees study purely online; classroom attendance is offered at Uncodemy's Delhi and Noida centres.
A basic ability to use a computer and browse the internet is beneficial, but nothing more is expected. No marketing background is needed because Module 1 covers the very basics. You should have a laptop and a reliable internet connection to attend live sessions and complete project assignments.
8+ new batches start every month. Live online batches, IST timings.
| Date | Time | Trainer | Seats Left |
|---|---|---|---|
| 27 Oct | 07:30 PM – 08:30 PM | Mr. Pradyumn | 01 Seat |
| 04 Nov | 02:00 PM – 03:00 PM | Mr. Pradyumn | 02 Seats |
| 10 Nov | 10:30 AM – 11:30 AM | Mr. Shad | 01 Seat |
| 17 Nov | 12:00 PM – 01:00 PM | Mr. Pradyumn | 02 Seats |
| Date | Time | Trainer | Seats Left |
|---|---|---|---|
| 31 Oct | 03:00 PM – 05:00 PM | Mr. Pradyumn | 02 Seats |
| 14 Nov | 03:00 PM – 05:00 PM | Mr. Pradyumn | 02 Seats |
Illustrative example only — your exact weekday or weekend timetable (IST) is shared when you enrol.
The syllabus carries thirteen modules and 165 verified learning hours. It begins with digital marketing fundamentals and strategy, then moves into website/WordPress and landing pages, SEO, local SEO, technical SEO, Google Ads and PPC, Meta Ads and social media marketing, content marketing, email/WhatsApp automation, GA4 and analytics, performance marketing and CRO, AI tools for marketing, and ends with a live projects/campaigns capstone.
| Module | Hours | Tools |
|---|---|---|
| 1. Digital Marketing Fundamentals & Strategy | 8 | — |
| 2. Website, WordPress & Landing Pages | 10 | WordPress, Canva |
| 3. Search Engine Optimization (SEO) | 18 | SEMrush, Ahrefs, Ubersuggest, Google Keyword Planner |
| 4. Local SEO & Google Business Profile | 10 | Google Business Profile, Google Keyword Planner |
| 5. Technical SEO & Search Console | 10 | Google Search Console, Ubersuggest |
| 6. Google Ads & PPC | 18 | Google Ads, Google Keyword Planner |
| 7. Meta Ads & Social Media Marketing | 15 | Meta Ads Manager, Facebook, Instagram, Canva |
| 8. Content Marketing & Copywriting | 10 | Canva, WordPress |
| 9. Email, WhatsApp & Marketing Automation | 10 | Mailchimp, WhatsApp Marketing/AiSensy |
| 10. Google Analytics 4, GTM & Marketing Analytics | 12 | Google Analytics 4, Google Tag Manager, Looker Studio, Microsoft Clarity |
| 11. Performance Marketing & Conversion Optimization | 12 | Google Ads, Meta Ads Manager, Google Analytics 4 |
| 12. AI Tools for Digital Marketing | 12 | ChatGPT, Gemini |
| 13. Live Projects, Campaigns & Capstone | 20 | Full stack of tools |
| Total | 165 Hours (verified) | |
Each project comes straight from a curriculum module, ending with the live projects and campaigns capstone.
Curriculum & Technical Reviewer · Digital Marketing Trainer
15+ years in Digital Marketing. Reviews and signs off the curriculum on this page so content stays technically accurate and current.
The curriculum has been designed and technically reviewed by expert industry professional Mr. Pradyumn.
Learners who wrap up the program successfully are handed the Uncodemy Digital Marketing Program Certificate. It lists the program name, length, tools taught and completion date, and includes a verification reference you can look up online.
The certificate ties back to the practical work completed through the course — including the SEO exercises, Google Ads and Meta Ads tasks and the Live Projects/Campaigns capstone.
Certificates are verifiable at certificate.uncodemy.com. This is an independent Uncodemy certificate and is not affiliated with Google, Meta, SEMrush, Ahrefs or any other platform vendor whose tools are taught in the program. It is not a "Google Ads Certification" or a vendor credential.
Uncodemy Certificate VerificationOnline Certificate Verification & Download certificate.uncodemy.com_2.webp)
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Uncodemy Edutech Pvt. Ltd. runs Uncodemy as an IT training institute whose central focus is getting learners job-ready. It brings over 14 years of training experience to the table. Physical classrooms are operated in Delhi and Noida, while live online teaching reaches students across India — Kanpur students included.
Inside this Digital Marketing program, students produce SEO-ready websites, launch live Google Ads and Meta Ads campaigns, set up GA4 dashboards, build content and automation workflows, and finish with a capstone campaign project.
Sessions are taught live, and learning is strengthened through assignments, projects, interview prep and career support. The full career support policy — along with eligibility conditions — is published before enrolment begins.
Other courses for Kanpur learners: SEO, Social Media Marketing and Performance Marketing courses.
Career & Placement Assistance is offered as a dedicated service; however, no specific employment result can be promised. What a learner achieves depends on their own effort, the market at the time and the decisions of individual employers.
Google 4.7/5 · 500+
Reviews
Justdial 4.7/5 · 500+
Reviews
Sulekha 5/5 · 30+
Reviews
MouthShut 4/5 · 130+
Reviews
Trustindex 5/5
· 54+ Reviews
Facebook 5/5 ·
Facebook Reviews*
*Ratings and review counts reflect current publicly available platform information and may change over time.
The people who actually teach this course
All live classes in this program are run by trainers from the institute's own teaching staff. The institute partners with over 30 industry experts, who together bring in more than ten years of cumulative corporate training experience.
Two roles are kept intentionally separate — the trainers who teach the sessions and the domain reviewers who validate curriculum accuracy. Mr. Pradyumn fills the reviewer role here, and for this course he is the single person checking both curriculum and technical content.
Every trainer and reviewer is listed under their full name, and profile links are included wherever available.
Digital Marketing Trainer
Expertise
Digital Marketing Trainer
Expertise
MD & CEO
ExpertiseFounder, MD & CEO of Uncodemy and GS Net Academy, with experience in education, technology leadership, research, mentorship and career development.
Leads strategic direction, academic initiatives, technology-driven education programs and mentorship across Uncodemy and GS Net Academy.
CEO & Founder
ExpertiseCEO & Founder of GvCloud Secure and Uncodemy with 14+ years of professional experience building scalable web, mobile and AI-driven solutions for clients across India, USA, UK, Canada, Australia and Singapore.
Leads technology strategy, scalable web and mobile solutions, AI-driven products and EdTech initiatives across Uncodemy and GvCloud Secure.
Lock in your spot for the next live online batch and begin building practical digital marketing skills with experienced trainers guiding you. Transparent pricing, EMI options and dedicated career support are all part of the package. Contact the admissions team to confirm batch timings and finish your enrolment.
A step-by-step view of the role-wise salary ranges on this page, from first digital marketing role to manager.
Kanpur's digital marketing job scene is anchored by a deep industrial and services heritage, an emerging e-commerce and D2C base, and a growing startup network spread across Civil Lines, Swaroop Nagar and Kakadeo. These areas regularly create openings for people who can manage SEO programmes, run paid campaigns and make sense of analytics dashboards.
Interviews in Kanpur typically weight SEO fundamentals, hands-on Google Ads and Meta Ads campaign experience, and the ability to read GA4 analytics. Candidates who can show practical campaign results and a portfolio of work tend to stand out.
Entry-level roles often begin with execution-focused work, with progression into specialist and manager positions as campaign experience grows.
Graduates of the program are prepared for entry-level digital marketing positions that require solid foundations in SEO, paid ads, social media and analytics.
| Role | Core Tools |
|---|---|
| SEO Executive | SEMrush, Ahrefs, Google Search Console |
| Social Media Executive | Meta Ads Manager, Canva, Instagram |
| PPC Specialist | Google Ads, Google Keyword Planner |
| Performance Marketing Specialist | Google Ads, Meta Ads Manager, Google Analytics 4 |
| Content Marketing Specialist | WordPress, Canva, ChatGPT |
| Digital Marketing Executive (Entry-Level) | Google Analytics 4, Google Ads, Meta Ads Manager |
With two to five years of progressive experience and continued skill development, many professionals move into manager-level positions covering SEO, performance marketing or full-stack digital marketing, where they own budgets, strategy and team outcomes.
Salary levels for digital marketing roles in Kanpur reflect broader market ranges and depend on skills, campaign experience and the hiring organisation. The figures below are indicative market ranges for Kanpur-based roles.
| Role | Salary Range |
|---|---|
| Entry-Level Digital Marketing Executive | ₹2.5–4 LPA |
| SEO Executive / Specialist | ₹3–6 LPA |
| Social Media Executive / Manager | ₹3–6 LPA |
| PPC / Google Ads Specialist | ₹4–8 LPA |
| Performance Marketing Specialist | ₹4–10 LPA |
| SEO / Performance Marketing Manager | ₹8–15 LPA |
| Digital Marketing Manager | ₹8–18 LPA |
Sources reviewed: AmbitionBox, Glassdoor, Indeed and Uncodemy placement records. Reviewed: October 2026.
Uncodemy's hiring network of 850+ companies includes organisations across multiple sectors that regularly seek digital marketing talent.
These sectors continue to expand digital adoption, creating ongoing opportunities for professionals with practical skills.
A structured path helps candidates move from foundational knowledge to job-ready capability.
Timeline: 5-6 months of consistent study following this sequence provides a solid foundation for entry-level digital marketing roles.
This program offers a broad, full-stack digital marketing curriculum rather than a narrow specialisation.
| Factor | This Program |
|---|---|
| Duration | 5–6 months |
| Learning hours | 165 |
| Live sessions | 100+ |
| Tools | 20+ |
| Capstone | Live Projects & Campaigns |
| Career support | Dedicated Career & Placement Assistance |
Compared with a standalone SEO course or a standalone Performance Marketing course, this Digital Marketing program is the broader full-stack option. It covers SEO, Google Ads, Meta Ads, social media, content marketing, email/WhatsApp automation, GA4 and analytics, performance marketing, CRO and AI tools for marketing. A standalone SEO course is narrower and focused on organic search, while a standalone Performance Marketing course is narrower and focused on paid ads and conversion optimization. Learners seeking a full-stack foundation often begin with this course; those who already know their specialisation may prefer a narrower course.
Kanpur students take the Digital Marketing program entirely online and receive the same curriculum, trainers and batch structure used in Uncodemy's classroom cohorts. Sessions take place in real time, allowing for interaction, doubt resolution and group work. Recordings are provided for later revision.
Anyone who prefers to attend in person (or can travel) still has the option of Uncodemy's physical centres in Delhi (Laxmi Nagar/Shakarpur) and Noida (Sector 1). The live-online format removes commuting constraints while preserving instructional quality and peer engagement.
| If you want... | Recommend |
|---|---|
| A full-stack digital marketing career | This program |
| Only SEO specifically | Consider a standalone SEO course instead |
| Only paid-ads/performance marketing | Consider a standalone Performance Marketing course instead |
| A business owner wanting to run your own brand's marketing | This program |
Uncodemy
Social media marketing project designed to support content promotion, audience engagement, and a stronger online brand presence across social platforms.
Python
GitHub
CSV
Jupyter
Uncodemy
SEO-focused project designed to support website visibility, search performance improvement, and better-organized search engine optimization activities.
Jupyter
Python
CSV
GitHub
Uncodemy
AI-powered SEO auditing project designed to assess website content, identify optimization opportunities, and support better visibility in AI-driven search experiences.
CSV
Python
GitHub
Jupyter
Uncodemy
Marketing analytics project designed to examine advertising campaign performance, evaluate key metrics, and identify opportunities to improve campaign effectiveness.
SQL
Python
GitHub
Pandas
Uncodemy
Digital marketing dashboard designed to organize campaign data, monitor marketing performance indicators, and make channel-level trends easier to understand.
Pandas
SQL
Python
GitHub
Uncodemy
Email marketing project focused on organizing customer journeys, structuring campaign stages, and supporting audience engagement through a planned email funnel.
GitHub
CSV
Jupyter
Python
The course stretches across five to six months and combines over 100 live sessions with 165 learning hours. Both weekday and weekend batch options are available.
No — the course opens with the very basics in Module 1, so marketing experience isn't a prerequisite. Being comfortable with a computer and the internet certainly helps.
The syllabus features twenty tools: Google Ads, Google Analytics 4, Google Search Console, Google Tag Manager, Google Business Profile, Google Keyword Planner, Meta Ads Manager, Facebook, Instagram, WordPress, Canva, SEMrush, Ahrefs, Mailchimp, WhatsApp Marketing/AiSensy, Looker Studio, ChatGPT, Gemini, Microsoft Clarity and Ubersuggest.
Yes. SEO is covered across Modules 3, 4 and 5, Google Ads and PPC in Module 6, and Meta Ads and social media marketing in Module 7 — with hands-on exercises and projects.
The Live Projects, Campaigns & Capstone is a 20-hour module in which learners plan, run and present end-to-end digital marketing campaigns.
Classes are live (100+ live sessions). Recordings are made available for later revision.
The program fee is ₹17,500 + 18% GST, bringing the total to ₹20,650. The same fee applies in all modes and cities.
Yes, EMI starts from ₹4,108 per month for 6 months.* EMI amount, tenure and eligibility can vary depending on the payment or financing option you pick.
Prospective learners can request information about upcoming demo or orientation sessions through the admissions team.
Uncodemy provides Dedicated Career & Placement Assistance through a network of 850+ companies. Employment outcomes are not guaranteed.
Entry-level Digital Marketing Executive roles typically fall in the ₹2.5–4 LPA indicative range. Actual outcomes depend on skills, projects, interviews and market conditions; no specific placement is guaranteed.
Indicative ranges appear in the salary table on this page. Salary ranges are indicative market ranges and are not guaranteed placement outcomes. Role, location, portfolio and specialization significantly affect compensation.
Typical roles include SEO Executive, Social Media Executive, PPC Specialist, Performance Marketing Specialist, Content Marketing Specialist and Digital Marketing Executive (Entry-Level).
Freshers, working professionals, business owners, career changers and content creators may enrol. Basic computer and internet familiarity is helpful; no prior marketing experience is mandatory.
No. Salary ranges are indicative market figures. Placement and review counts are based on available records and platform data and may change. Uncodemy does not guarantee employment or specific outcomes.
No. Kanpur learners join live online. Uncodemy's classroom centres are in Delhi (Laxmi Nagar/Shakarpur) and Noida (Sector 1).
This course is a broader 5–6 month full-stack program covering SEO, paid ads, social media, analytics and AI tools; a standalone SEO or Performance Marketing course is narrower and focused on one skill area.
The Digital Marketing course is delivered fully live online to Kanpur learners. Those interested in visiting Uncodemy's physical training centres can find them at the addresses below.
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