Mr. Pradyumn Singh
Digital Marketing Faculty
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Read More →This instructor-led programme spans five to six months and prepares Ludhiana learners for practical roles in SEO, Google Ads and PPC, Meta Ads and social media, content marketing, GA4 analytics and AI-assisted marketing. Classes are conducted live online; in-person batches are offered only at Uncodemy's Delhi and Noida centres, for those able to travel. The programme fee is ₹17,500 plus 18% GST, bringing the total to ₹20,650.
Our placement cell works with recruiters, companies and hiring organisations across India to surface relevant openings for learners.
6 × ₹4,108 = ₹24,648 — within ₹2 of the ₹24,650 total (negligible rounding).
Learners who complete this programme build practical skills in SEO, Google Ads, Meta Ads, content marketing and analytics, which prepares them for entry-level roles such as SEO Executive, Social Media Executive and PPC Specialist.
Records for Ludhiana learners are refreshed regularly — check verified outcomes at uncodemy.com/placement.
Digital marketing is the promotion of brands, products and services via online channels — search engines, social media, email and paid advertising — using a data-informed strategy that is measured by results. What distinguishes it from traditional or offline marketing is that performance can be tracked, tested and enhanced in real time.
On a daily basis, digital marketers formulate SEO and content strategy, run Google Ads and Meta Ads campaigns, analyse GA4 data, manage social media, set up email and WhatsApp automation, and work on enhancing conversions across landing pages and funnels.
Below is how this Digital Marketing programme lines up against Uncodemy's other specialisations.
| Factor | Digital Marketing (this programme) | SEO specialisation | Performance marketing (standalone) |
|---|---|---|---|
| Main focus | Broad ground — SEO, Google Ads, Meta Ads, analytics and AI tools together | Organic search rankings only | Paid ads and conversion optimisation only |
| Skill breadth | Full-stack digital marketing | Narrow | Narrow |
| Usual starting salary | ₹2.5–4 LPA (entry-level Digital Marketing Executive, as listed in this sheet) | ₹3–6 LPA (SEO Executive, as listed in this sheet) | ₹4–10 LPA (Performance Marketing Specialist, as listed in this sheet) |
| Length at Uncodemy | 5–6 months | N/A | N/A |
Delivered by instructors over five to six months, this programme comprises 100+ live sessions and 165 hours of structured learning spread across 13 modules. Learners start with fundamentals and strategy, then progress through websites and WordPress, landing pages, SEO, local SEO, technical SEO, Google Ads and PPC, Meta Ads and social media marketing, content marketing, email and WhatsApp automation, GA4 and marketing analytics, performance marketing and CRO, AI tools for marketing, and a capstone campaign. Ludhiana learners attend live online, while classroom seats are available at Uncodemy's Delhi and Noida centres.
Familiarity with basic computers and the internet is advantageous. No marketing background is necessary since the programme begins with fundamentals. A laptop and a reliable internet connection are required for live classes and project work.
More than eight fresh batches open every month. All run live online on IST timings.
| Batch date | Timing | Faculty | Seats open |
|---|---|---|---|
| 27 Oct | 07:30 PM – 08:30 PM | Mr. Pradyumn | 01 Seat |
| 04 Nov | 02:00 PM – 03:00 PM | Mr. Pradyumn | 02 Seats |
| 10 Nov | 10:30 AM – 11:30 AM | Mr. Shad | 01 Seat |
| 17 Nov | 12:00 PM – 01:00 PM | Mr. Pradyumn | 02 Seats |
| Batch date | Timing | Faculty | Seats open |
|---|---|---|---|
| 31 Oct | 03:00 PM – 05:00 PM | Mr. Pradyumn | 02 Seats |
| 14 Nov | 03:00 PM – 05:00 PM | Mr. Pradyumn | 02 Seats |
This is only an illustration — the exact weekday or weekend schedule (IST) is shared when you enrol.
The curriculum is built on 13 modules and 165 verified learning hours. The learning path begins with digital marketing fundamentals and strategy, then advances through website/WordPress and landing pages, SEO, local SEO, technical SEO, Google Ads and PPC, Meta Ads and social media marketing, content marketing, email/WhatsApp automation, GA4 and analytics, performance marketing and CRO, AI tools for marketing, and concludes with a live projects/campaigns capstone.
| Module | Hours | Tools |
|---|---|---|
| 1. Digital Marketing Fundamentals & Strategy | 8 | — |
| 2. Website, WordPress & Landing Pages | 10 | WordPress, Canva |
| 3. Search Engine Optimization (SEO) | 18 | SEMrush, Ahrefs, Ubersuggest, Google Keyword Planner |
| 4. Local SEO & Google Business Profile | 10 | Google Business Profile, Google Keyword Planner |
| 5. Technical SEO & Search Console | 10 | Google Search Console, Ubersuggest |
| 6. Google Ads & PPC | 18 | Google Ads, Google Keyword Planner |
| 7. Meta Ads & Social Media Marketing | 15 | Meta Ads Manager, Facebook, Instagram, Canva |
| 8. Content Marketing & Copywriting | 10 | Canva, WordPress |
| 9. Email, WhatsApp & Marketing Automation | 10 | Mailchimp, WhatsApp Marketing/AiSensy |
| 10. Google Analytics 4, GTM & Marketing Analytics | 12 | Google Analytics 4, Google Tag Manager, Looker Studio, Microsoft Clarity |
| 11. Performance Marketing & Conversion Optimization | 12 | Google Ads, Meta Ads Manager, Google Analytics 4 |
| 12. AI Tools for Digital Marketing | 12 | ChatGPT, Gemini |
| 13. Live Projects, Campaigns & Capstone | 20 | Full stack of tools |
| Total | 165 Hours (verified) | |
Each project grows out of a curriculum module, and everything wraps up with the live projects and campaigns capstone.
Curriculum and technical reviewer · Digital Marketing faculty
Brings more than 15 years of digital marketing experience. Checks and signs off on the curriculum on this page so everything stays technically accurate and up to date.
The syllabus on this page was designed and technically checked by industry professional Mr. Pradyumn.
On successful completion of the programme, learners are awarded the Uncodemy Digital Marketing Programme Certificate. It records the programme name, duration, tools covered and completion date, and includes a verification reference that can be validated online.
The credential reflects the practical work completed during the course — hands-on SEO, Google Ads, Meta Ads, and the live projects and campaigns capstone.
Certificates can be verified at certificate.uncodemy.com. This is an independent Uncodemy certificate and is not affiliated with Google, Meta, SEMrush, Ahrefs or any other platform vendor whose tools are taught in the programme. It is not a "Google Ads Certification" or a vendor credential.
Uncodemy Certificate VerificationOnline Certificate Verification & Download certificate.uncodemy.comUncodemy is a career-focused IT training institute run by Uncodemy Edutech Pvt. Ltd. With more than 14 years of training experience, it operates classroom centres in Delhi and Noida while offering live online classes to students throughout India, including those in Ludhiana.
During this Digital Marketing programme, learners create SEO-optimised websites, run live Google Ads and Meta Ads campaigns, build GA4 dashboards, handle content and automation workflows, and finish with a capstone campaign.
Teaching takes place through live sessions, assignments, projects, interview readiness and career guidance. The career support policy and eligibility criteria are shared before enrolment.
Other courses for Ludhiana learners: SEO, Social Media Marketing and Performance Marketing courses.
Dedicated career and placement assistance is offered; employment results are not assured and depend on individual performance, market conditions and employer requirements.
*Ratings and review counts reflect publicly available platform information at the time of writing and may change.
The trainers who actually take this batch
Live sessions are taught by the institute's trainer team. Uncodemy works with more than 30 industry expert trainers who collectively bring over a decade of corporate training experience.
Uncodemy keeps the roles of session trainers and curriculum reviewers separate. For this programme, both the curriculum and the technical content are reviewed by Mr. Pradyumn, who covers both roles here.
Every trainer and reviewer is named, with profile links provided wherever available.
Lock in your seat in the next live online batch and start building practical digital marketing skills with experienced faculty. Fees are transparent, EMI is available and career support comes included. Talk to the admissions team to confirm batch timings and finish enrolment.
A step-by-step view of the role-wise salary bands listed on this page, from the first digital marketing job through to manager level.
Ludhiana's digital marketing job market is anchored by a strong base of manufacturing, hosiery and textile businesses, wholesale trade, education and hospitality, along with a growing startup scene around Ferozepur Road, Industrial Area and Sarabha Nagar. Local brands — from hosiery manufacturers and auto parts suppliers to textile exporters and jewellery houses — are increasingly seeking online visibility, which sustains demand for professionals who can manage SEO programmes, run paid campaigns and interpret analytics dashboards.
Interviews in Ludhiana typically evaluate SEO fundamentals, hands-on Google Ads and Meta Ads experience, and comfort with GA4 analytics. Candidates who can point to real campaign results and a portfolio of work tend to stand out.
Entry-level roles often start with execution-heavy work, with progression into specialist and manager positions as campaign experience builds.
Graduates of the programme are prepared for entry-level digital marketing positions that require solid foundations in SEO, paid ads, social media and analytics.
| Role | Core Tools |
|---|---|
| SEO Executive | SEMrush, Ahrefs, Google Search Console |
| Social Media Executive | Meta Ads Manager, Canva, Instagram |
| PPC Specialist | Google Ads, Google Keyword Planner |
| Performance Marketing Specialist | Google Ads, Meta Ads Manager, Google Analytics 4 |
| Content Marketing Specialist | WordPress, Canva, ChatGPT |
| Digital Marketing Executive (Entry-Level) | Google Analytics 4, Google Ads, Meta Ads Manager |
With two to five years of steady experience and continued upskilling, many professionals advance into manager-level roles covering SEO, performance marketing or full-stack digital marketing, where they own budgets, strategy and team results.
Compensation for digital marketing roles in Ludhiana follows broader market ranges and depends on skills, campaign experience and the hiring organisation. The figures below are indicative market ranges for Ludhiana-based roles.
| Role | Salary Range |
|---|---|
| Entry-Level Digital Marketing Executive | ₹2.5–4 LPA |
| SEO Executive / Specialist | ₹3–6 LPA |
| Social Media Executive / Manager | ₹3–6 LPA |
| PPC / Google Ads Specialist | ₹4–8 LPA |
| Performance Marketing Specialist | ₹4–10 LPA |
| SEO / Performance Marketing Manager | ₹8–15 LPA |
| Digital Marketing Manager | ₹8–18 LPA |
Sources consulted: AmbitionBox, Glassdoor, Indeed and Uncodemy placement records. Last reviewed: October 2026.
Uncodemy's hiring network of 850+ companies includes organisations across several sectors that regularly seek digital marketing talent.
Digital adoption continues to expand across these sectors, so opportunities for professionals with practical skills keep growing.
A structured path takes candidates from foundational knowledge to job-ready capability.
Timeline: Five to six months of consistent study, worked through in this order, gives a solid base for entry-level digital marketing roles.
This programme gives you a broad, full-stack digital marketing syllabus rather than one narrow specialisation.
| Factor | This Program |
|---|---|
| Duration | 5–6 months |
| Learning hours | 165 |
| Live sessions | 100+ |
| Tools | 20+ |
| Capstone | Live projects and campaigns |
| Career support | Dedicated career and placement assistance |
Compared with a standalone SEO course or a standalone Performance Marketing course, this Digital Marketing programme is the broader full-stack option. It covers SEO, Google Ads, Meta Ads, social media, content marketing, email and WhatsApp automation, GA4 and analytics, performance marketing, CRO and AI tools for marketing. A standalone SEO course is narrower and focuses on organic search, while a standalone Performance Marketing course is narrower and centres on paid ads and conversion optimisation. Learners seeking a full-stack foundation usually start here; those who already know their specialisation may prefer a narrower course.
Ludhiana learners attend the Digital Marketing programme fully live online and receive the same syllabus, faculty and batch structure used in Uncodemy's classroom programmes. Sessions happen in real time with room for questions, doubt clearing and group work. Recordings are provided for revision.
Anyone who prefers in-person classes can still attend at Uncodemy's physical centres in Delhi (Laxmi Nagar/Shakarpur) and Noida (Sector 1). The live-online format eliminates daily travel while preserving teaching quality and peer interaction.
| If you want... | Recommend |
|---|---|
| A full-stack digital marketing career | This program |
| Only SEO specifically | A standalone SEO course may suit you better |
| Only paid-ads/performance marketing | A standalone Performance Marketing course may fit better |
| Running marketing for your own business or brand | This program |
Uncodemy
Social media marketing project designed to support content promotion, audience engagement, and a stronger online brand presence across social platforms.
Uncodemy
SEO-focused project designed to support website visibility, search performance improvement, and better-organized search engine optimization activities.
Uncodemy
AI-powered SEO auditing project designed to assess website content, identify optimization opportunities, and support better visibility in AI-driven search experiences.
Uncodemy
Marketing analytics project designed to examine advertising campaign performance, evaluate key metrics, and identify opportunities to improve campaign effectiveness.
Uncodemy
Digital marketing dashboard designed to organize campaign data, monitor marketing performance indicators, and make channel-level trends easier to understand.
Uncodemy
Email marketing project focused on organizing customer journeys, structuring campaign stages, and supporting audience engagement through a planned email funnel.
The programme runs for five to six months and includes 100+ live sessions together with 165 hours of structured learning. Weekday as well as weekend batches are available.
Previous marketing experience is not required. Module 1 starts with the basics, and being comfortable with computers and the internet is helpful.
You will work with 20 tools across the curriculum: Google Ads, Google Analytics 4, Google Search Console, Google Tag Manager, Google Business Profile, Google Keyword Planner, Meta Ads Manager, Facebook, Instagram, WordPress, Canva, SEMrush, Ahrefs, Mailchimp, WhatsApp Marketing/AiSensy, Looker Studio, ChatGPT, Gemini, Microsoft Clarity and Ubersuggest.
Yes. SEO is taught across Modules 3, 4 and 5, Google Ads and PPC form Module 6, and Meta Ads with social media marketing make up Module 7 — each backed by practical exercises and projects.
It is a 20-hour module in which learners design, run and present a full digital marketing campaign from beginning to end.
Every session is conducted live — more than 100 in total. Recordings are shared afterwards so you can revisit any topic at your own pace.
The fee is ₹17,500 plus 18% GST, amounting to ₹20,650 overall. The same fee applies across all modes and cities.
Yes. EMI begins at ₹4,108 a month over six months.* The precise amount, tenure and eligibility vary according to the payment or financing option selected.
You may reach out to the admissions team to learn about upcoming demo or orientation sessions before deciding to enrol.
Uncodemy provides dedicated career and placement support through a network of 850+ companies. Please note that employment itself is not guaranteed.
Entry-level Digital Marketing Executive positions generally fall within the ₹2.5–4 LPA indicative range. Final results depend on your skills, projects, interviews and market conditions — no particular placement is assured.
Indicative ranges are listed in the salary table on this page. They represent market estimates rather than guaranteed outcomes. Role, location, portfolio strength and area of specialisation all influence pay significantly.
Typical roles include SEO Executive, Social Media Executive, PPC Specialist, Performance Marketing Specialist, Content Marketing Specialist and entry-level Digital Marketing Executive.
Freshers, working professionals, business owners, career switchers and content creators can all join. Basic computer and internet familiarity helps, and no marketing background is necessary.
No. Salary bands are indicative market figures. Placement and review counts are drawn from available records and platform data and may change over time. Uncodemy does not guarantee a job or any particular outcome.
No — Ludhiana learners join the programme live online. Uncodemy’s classroom centres are situated in Delhi (Laxmi Nagar/Shakarpur) and Noida (Sector 1).
This is a wider five-to-six month full-stack programme covering SEO, paid ads, social media, analytics and AI tools, whereas a standalone SEO or Performance Marketing course concentrates on one specific skill area.
The Digital Marketing course runs fully live online for Ludhiana learners. Anyone who wants to visit an Uncodemy training centre in person can find the addresses below.