In Uncodemy, Google ADS is not only taught, but is practiced. Our course is designed to take it from the basic creation of the campaign to advanced performance optimization with real client projects. Not only learn to execute ads, but learn how to boost the ROI (investment return) and climb the budgets with confidence.

We train it on how to create effective search, exhibition, purchases and youtube campaigns. You will get practical experience with keyword research, advertisement writing, campaign structuring, tender and monitoring strategies using tools such as Google Tag Manager, Google Analytics and Data Studio.

It will work in live campaigns in which you will define the target audience, establish conversion goals, create convincing ads, optimize quality scores, manage budgets and interpret real -time performance panels. With the reports of the simulated customers, the A/B test scenarios and the performance audits, we train it as a professional campaign manager.

From understanding the Google auction model to taking advantage of smart offers and receptive search ads, each module is backed by case studies and practical tasks. In addition, you will receive personal tutoring, training for work interviews, assistance for curriculum and Google ads certification preparation to launch your media career.

What are Google Ads?

Google ADS is the Google online advertising platform that allows companies to show ads on Google Search, YouTube, Gmail and Google Display Network. Advertisers offer for locations based on keywords, demography, interests and online behavior.

It is a click payment model (PPC), which means that you only pay when someone clicks on your ad. From local services and product lists to the global consciousness of the brand, Google ADS allows hyper-objective, measurable and flexible advertising. It is a must for each digital seller and entrepreneur today.

Example of the real life of Google Ads in India: Lenskart

• Industry: Electronic Commerce / Glasses Use case: Multichannel Google Ads Strategy: Search, Purchases, Visualization and Video for Sales of Products, Reorientation and Views in the Store.


• How Lenskart uses Google ads to master the glasses market: Lenskart has become one of the main brands of omnicanal glasses in India, offering online purchases, home tests and physical stores. To capture the demand online and offline, Lenskart executes a comprehensive and highly directed Google advertisement strategy that combines several advertisement formats and funnel stages.


• 1. Search ads for high -intention buyers Lenskart aggressively offers keywords of long -tailed transactional search such as:
  🔹 "Buy Indian online reading glasses"
  🔹 "Blue light blocking glasses for children"
  🔹 "Zero power glasses with anti-glare"
  These search ads are grouped by type of product, gender, occasion or price range. Lenskart Structures ad carefully groups and uses advertisements such as site links (for example, "home test"), calls (for example, "free eye test") and call extensions (customer service numbers), which improve both visibility and click rate.
• 2. Pass of Google Shopping ads for visual conversions To attract impulse buyers and increase visibility, Lenskart uses Google Shopping ads to show images of high quality products, discounts, reviews and prices directly on the search results page. These ads are dynamically updated using integrated products through Google Merchant Center, which helps show the availability and promotions in real time. Purchasing campaigns are segmented by categories such as sunglasses, glasses or electric lenses, allowing better performance monitoring and offers.
• 3️. Visualization and remarketing campaigns Lenskart uses Google Display Network to show Banner ads in a wide range of lifestyle, fashion and news websites. These banners reorganize users who visited the site but did not convert, reminding them about the products they saw or promoting limited time offers such as "Buy 1 Get 1 free".
  The screen ads are also customized according to user behavior using audience lists and dynamic remarketing. For example, a user who saw women's frames could see an ad that says "Are you still looking for the perfect frame?" with products adapted to your navigation history.
• 4. YouTube ads for brand construction and product releases To strengthen brand retirement, Lenskart invests in YouTube video ads, especially during festivals, mega sales or release of new products. These include saltable and non -dug advertisements that show celebrity endorsements, lifestyle demonstrations or customer testimonies. For example, during the season of return to school, Lenskart published bumper ads aimed at parents with messages about "protecting the eyes of their screen from screen time", a strategy that combines emotional attractiveness with the relevance of the product.
• 5. MINT-GEOGRAPHICAL DIRECTED FOR VISITS TO THE STORE AND EYE TESTS As an omnicanal brand, Lenskart uses Google ads aimed at GEO to bring traffic to your physical stores. If someone in Mumbai seeks "optical store near me", Lenskart guarantees that location extension ads appear with precise maps, storage hours and instructions. They also carry out localized campaigns that offer free eye checks or personalized frame consultations in specific cities, often linked to the opening campaigns of the store in new areas.
• 6️. Conversion monitoring and optimization Lenskart Integra Google Analytics 4 (GA4), Google Tag Manager (GTM) and Data Studio Dashboards to track conversions through the funnel, from ad clicks to the views of products, addions of carts and purchases. Using these data, they continuously optimize their offers, prove copies of ads and update the creatives to roa higher (return on advertisement spending).


• Result: The full Google ADS approach of Lenskart allows them to capture the interest of the upper football and the conversions of the Fúnel. They arrive at users at each stage, examining, comparing and deciding, while maintaining a strong visual brand presence. It is a great example of how Google's advertising strategies administered by humans can overcome generic automated campaigns, especially when creativity, segmentation and intention are aligned.

Career results after this course

After completing the Google Ads Course at Uncodemy, you’ll be ready for roles such as:

• 🔹 Google Ads Specialist
• 🔹 PPC Executive
• 🔹 Paid Media Analyst
• 🔹 SEM Manager
• 🔹 Performance Marketing Executive
• 🔹 Digital Marketing Associate (Paid Ads Focus)
• 🔹 Freelance Google Ads Expert
• 🔹 Lead Generation Strategist
• 🔹 YouTube Ads Campaign Manager

You’ll walk away with a live campaign portfolio, certification, and the confidence to drive ROI-driven advertising strategies from day one.