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SEO Audit Checklist: 31 Checks, One Clear To-Do List

Tick off each check as you audit a site and get a list of what is left.

  • 🕷️ Crawling and indexing
  • 📝 On-page and content
  • ⚡ Speed, mobile, local

How to use the SEO Audit Checklist

  1. 1. Name the siteType the domain you are auditing so the report is labelled.
  2. 2. Tick as you goCheck each item with Search Console, a crawler or by hand, and tick it.
  3. 3. Get the reportSee progress by area and download the list of checks still to do.

What the checklist covers

The list has 31 checks in seven areas. Crawling and indexing covers robots.txt, sitemaps, status codes, stray noindex tags, canonicals and HTTPS redirects. On-page covers titles, descriptions, one H1, heading structure, natural keyword use, image alt text and internal links. Content covers search intent, thin or duplicate pages, author and date signals and keeping facts current. Technical and speed covers Core Web Vitals, image formats, rendering, broken links and valid structured data. The last areas are mobile layout, local and off-page signals, and measurement in Search Console and analytics.

The counter shows how many are done, such as 12 of 31 checks done, and the report lists each unticked item under its area.

Saving and sharing progress

  • Ticks are saved in this browser's local storage, so you can close the tab and come back.
  • Local storage belongs to one browser on one device, and clearing site data removes it. Use Export to keep a JSON copy, and Import to load it elsewhere.
  • The downloaded to-do list is plain text you can paste into a task tracker or send to a client.

A tick records that you checked something; the page does not crawl or test the site for you. Use Search Console, PageSpeed Insights and a crawler for the evidence. Many checks link to our other tools: the XML sitemap generator, the canonical tag generator and the meta title length checker.

Frequently asked questions

Is this checklist enough for a full audit?

It covers the essentials for most small and medium sites. Large or e-commerce sites need extra checks such as faceted navigation and crawl budget.

Can two people share progress?

Not live. Export the JSON file and the other person can import it in their browser.

Is the SEO Audit Checklist free?

Yes, the SEO Audit Checklist is free. The first time you see your first audit report, you are asked for your name and WhatsApp number once. After that, this and every other Uncodemy tool opens straight away without the form.

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