Meta Titles, Descriptions & Keywords
The Building Blocks of On-Page SEO
Meta titles, descriptions, and keywords are what search engines and users see first in search results, making them one of the highest-impact places to optimise.
Writing Effective Meta Titles
Keep titles under about 60 characters so they don't get cut off in search results.
Include your primary keyword near the beginning of the title for both relevance and readability.
Writing Meta Descriptions and Choosing Keywords
Write a meta description of roughly 150-160 characters that summarises the page and includes a natural call to action.
Choose one primary keyword per page based on real search intent, and use it naturally in the title, description, and first paragraph.
| Element | Ideal Length | Purpose |
|---|---|---|
| Meta Title | 50-60 characters | Appears as the clickable headline in search results |
| Meta Description | 150-160 characters | Summarises the page to encourage clicks |
| Focus Keyword | 1 per page | Signals the page's main topic to search engines |
Good on-page SEO works best alongside technical setup, like submitting an XML sitemap and tracking traffic with Google Analytics.
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