How to use the Marketing Budget Calculator
- 1. Set the totalChoose a share of expected revenue or a fixed yearly budget.
- 2. Split by channelList channels with a percentage each, adding up to 100.
- 3. Review monthlySee yearly and monthly amounts and download the plan.
Worked example
A business expecting ₹60,00,000 of revenue that sets aside 8% for marketing has a budget of ₹4,80,000 a year, or ₹40,000 a month. Split 30% to Google Ads, 25% to Meta ads, 20% to SEO and content, 5% to email and WhatsApp, 10% to events and 10% to a tools and testing reserve, Google Ads gets ₹1,44,000 a year (₹12,000 a month) and email gets ₹24,000 a year (₹2,000 a month).
The percentages must add up to exactly 100; if they do not, the tool tells you the current total so you can fix it.
Setting the share and the split
- There is no universal percentage. Shares vary widely by industry, margins, growth goals and how new the business is, so the 8% default is only an example.
- Keep a testing reserve of 5–15% for new channels and ideas.
- Review monthly: move money towards channels with the lowest cost per lead or sale.
- Separate fixed and variable costs: tools and salaries are fixed; ad spend can flex.
Amounts are rounded to whole rupees and shown in Indian digit grouping. The CSV opens in Excel or Google Sheets for adding actual spend each month. Check that each channel pays back with the ROAS calculator and the CAC and LTV calculator.
Frequently asked questions
Should a new business spend more on marketing?
Often, yes, as a share of revenue, because revenue is still small and awareness has to be built. Base it on what you can afford to lose while testing.
Does the budget include salaries?
Include them if you want a full picture. Many teams track media spend and team costs separately.
Is the Marketing Budget Calculator free?
Yes, the Marketing Budget Calculator is free. The first time you see your first plan, you are asked for your name and WhatsApp number once. After that, this and every other Uncodemy tool opens straight away without the form.