How to use the Content Calendar Generator
- 1. Set the schedulePick a start date, how many weeks and which days you post.
- 2. Add channels and pillarsList your platforms and the themes you want to rotate.
- 3. Download and fillOpen the CSV and add topics, captions and status for each row.
How the example plan is built
The defaults plan 4 weeks of posts on Monday, Wednesday and Friday for Instagram and LinkedIn, starting next Monday. That is 3 days × 4 weeks × 2 channels = 24 posts. Four pillars rotate by posting day: Tips & how-tos, Student projects, Behind the scenes, then Offers & events, so both channels share a theme each day and each pillar gets 6 posts. Formats rotate across every post, so Instagram and LinkedIn get different formats on the same day.
The CSV has columns for date, day, channel, pillar, format, a blank topic column and a Status column set to Planned.
Making the calendar work
- Pillars are the three to five themes your audience follows you for. Rotating them keeps your feed balanced.
- Batch creation: write a week's posts in one sitting using the topic column.
- Leave room for timely posts. A plan is a starting point, not a cage.
- Review monthly: move effort towards pillars and formats that get saves, shares and enquiries.
The start date and posting days are checked, and you can plan up to 26 weeks. The file opens in Excel, Google Sheets or Notion, and nothing is stored on our side. Draft the posts themselves with the Instagram caption templates and the LinkedIn post formatter.
Frequently asked questions
How often should a brand post?
Consistency matters more than volume. Choose a pace you can keep for months, such as three times a week, then adjust from results.
Can I add YouTube or WhatsApp?
Yes. Type any channel names, separated by commas.
Is the Content Calendar Generator free?
Yes, the Content Calendar Generator is free. The first time you build your first calendar, you are asked for your name and WhatsApp number once. After that, this and every other Uncodemy tool opens straight away without the form.