How to use the User Journey Map Template
- 1. Set persona and goalWho is on the journey and what they are trying to achieve.
- 2. Fill each stageActions, touchpoints, thoughts, pain points and opportunities, with an emotion score.
- 3. ExportDownload an HTML page to print or share, and a CSV for spreadsheets.
Reading the example map
The example follows Riya choosing a data analytics course through five stages: Awareness, Research, Decision, Onboarding and Learning. Each stage has what she does, where it happens, what she thinks, what goes wrong and an opportunity to improve. Emotion scores from 1 to 5 draw the curve under the table, and it dips at Research, where courses look alike and fees are unclear. The export summary says Lowest point: Research (2/5) and repeats the opportunity written for that stage: a clear syllabus and fee table on one page.
The lowest point is usually where improvement pays off most.
Making a useful journey map
- Use real evidence: interview quotes, support tickets and analytics, not guesses.
- One persona, one goal per map; mixing users blurs the picture.
- Include offline steps such as asking friends on WhatsApp or visiting a centre.
- End with actions: every pain point should lead to an opportunity someone owns.
Your map autosaves in this browser's local storage, which is per device and cleared with site data, so export to keep it safe. The HTML export includes the emotion curve and table and can be printed or saved as PDF from your browser. Stage names and cells are escaped, so any text is safe. Build the persona first with the UX persona template generator, then sketch fixes in the wireframe maker.
Frequently asked questions
How many stages should a journey map have?
Usually four to seven. Too few hides detail; too many makes the map hard to read.
Can I add my own rows?
The five standard rows cover most maps. Add extra detail inside the cells, or edit the exported CSV in a spreadsheet.
Is the User Journey Map Template free?
Yes, the User Journey Map Template is free. The first time you export your first map, you are asked for your name and WhatsApp number once. After that, this and every other Uncodemy tool opens straight away without the form.