Flipkart Business Analytics Interview Questions & Answers

Product, Price, Place and Promotion, the levers a business uses to bring an offering to market.

AVG ignores NULLs; use COALESCE(col, 0) if NULLs should count as zero, depending on the business meaning.

The product backlog is the ordered list of all desired work; the sprint backlog is the subset the team commits to in the current sprint.

Aggregate revenue per month and use LAG(revenue) OVER (ORDER BY month) to compute (revenue - previous) / previous.

Top-down: NCR population aged 18–30 × share of graduates × share wanting paid upskilling × average fee. Cross-check bottom-up with institutes × batches × students × fees. State your assumptions.

As a customer, I want to reset my password by email so that I can get back into my account. Acceptance criteria: • Reset link expires in 15 minutes • Password rules are shown while typing • A success message appears after reset

A model classifying features as basic, performance or delight attributes based on how they affect customer satisfaction, helping decide what to build first.

Split into revenue and cost, then revenue into price, volume and mix, and cost into fixed and variable; check internal factors and external market factors.

Check data accuracy, then segment by city, restaurant, time and user type; look at supply, delivery time, pricing, competitors and seasonality before proposing fixes.

Identifying everyone affected by the project and mapping their influence and interest to decide how to communicate with and involve each group.

GROUP BY aggregates rows by column; WHERE filters before grouping and HAVING filters after, using aggregate conditions.

Use FORECAST.ETS or a trendline on monthly history, check seasonality, compare with a simple moving average and present a range, not a single number.

Reconcile totals with source tables using SQL, check filters and joins for duplication, compare with prior periods and verify with business owners.

Uncontrolled growth of requirements. Control it with a clear scope statement, change control process, impact analysis and sponsor approval for additions.

XLOOKUP can look left or right, uses exact match by default, returns a custom value if nothing is found and doesn't break when columns move. VLOOKUP only looks right and needs a column number.

Use MoSCoW (Must, Should, Could, Won't), value versus effort scoring or the Kano model, agreed with stakeholders based on business value and risk.

Clarify the underlying goals, present data and trade-offs, facilitate a joint session, escalate to the sponsor if needed and document the agreed decision.

Break sales into footfall, conversion and average basket, compare with last year and competitors, and check stock, pricing, staffing and local events.

A diagram of steps, decisions and owners in a process, made using BPMN or flowcharts in tools like Visio, Lucidchart or draw.io.

A table assigning Responsible, Accountable, Consulted and Informed roles per task so ownership is clear.

Define named scenarios such as best, base and worst with different input values and compare the outputs in a summary report.

Low-fidelity layouts of screens that help stakeholders visualise and agree on requirements before development starts.

A named temporary result introduced with WITH that makes long queries readable and reusable in the same statement.

A what-if tool that recalculates a formula for different inputs, for example loan payments across different rates and tenures.

Get distinct user-month pairs, self-join or use LAG on month per user, and keep rows where the previous month is exactly one month earlier.

SUM(sales) per category divided by SUM(SUM(sales)) OVER () and multiplied by 100 gives each category's share of the total.

The sales volume where total revenue equals total cost. It equals fixed cost divided by contribution margin per unit.

A UML diagram showing actors and the actions (use cases) they perform with the system, giving a quick view of scope.

Waterfall runs fixed phases one after another with requirements frozen early. Agile delivers in short sprints with continuous feedback, so requirements can change. In Agile, BAs maintain the backlog and user stories.

Check row counts against the source, nulls, duplicates on keys, value ranges, date coverage and that totals reconcile with finance reports.

Log the change, assess impact on scope, cost and timeline, get approval through change control or backlog grooming, and update documents and stakeholders.

Both look up values flexibly; XLOOKUP is simpler with built-in not-found handling, while INDEX-MATCH works in older Excel versions.

A table linking each requirement to design, test cases and delivery status, ensuring nothing is missed and helping assess change impact.

Define churn, analyse who leaves and why, segment customers, find drivers through data and surveys, design retention offers and measure uplift with a control group.

Functional requirements describe what the system does (login, reports); non-functional ones describe how well it does it (speed, security, availability, usability).

Interviews, workshops, surveys, observation, document analysis, prototyping and brainstorming, chosen according to stakeholders and project stage.

A query nested inside another, used for filtering or calculating values such as customers whose spend is above the average.

WITH m AS (SELECT month, SUM(amount) AS rev FROM orders GROUP BY month) SELECT month, rev, ROUND(100.0 * (rev - LAG(rev) OVER (ORDER BY month)) / LAG(rev) OVER (ORDER BY month), 1) AS mom_pct FROM m;

A model assessing industry attractiveness through supplier power, buyer power, threat of new entrants, threat of substitutes and rivalry among competitors.

A framework listing internal Strengths and Weaknesses and external Opportunities and Threats to assess a project or business position.

Fixed costs stay constant regardless of volume, such as rent; variable costs change with volume, such as raw materials.

OLTP handles many small day-to-day transactions; OLAP supports analysis over large historical data with aggregates and reporting.

A short requirement written as 'As a user, I want X so that Y', backed by acceptance criteria. Good stories follow INVEST: independent, negotiable, valuable, estimable, small and testable.

A column or set of columns that uniquely identifies each row in a table and cannot contain NULL.

It returns a custom value when a formula errors out, keeping reports clean, for example =IFERROR(VLOOKUP(...), "Not found").

Number of outlets x daily customers x average bill x operating days, then validate using footfall, peak hours and similar chains.

Structure it: households × car-owning share ÷ replacement cycle + first-time buyers + commercial fleet. State each assumption clearly and sanity-check the final number.

Clear, testable conditions a story must meet to be accepted, often written as Given-When-Then scenarios.

A language for querying databases. BAs use it to pull data themselves, validate numbers, check reports and answer questions without waiting for engineers.

Create a line or column chart of actuals and add the target as another series formatted as a line.

Clarify the goal behind each request, map them to business objectives, prioritise with MoSCoW, run a joint session, then document the decision and get sign-off.

Define a goal metric, a baseline and guardrail metrics, run an experiment or before-after comparison and review adoption, retention and revenue impact.