Adding Ads (Google AdSense)
Turning Traffic Into Revenue
Google AdSense lets website owners display ads and earn revenue based on impressions and clicks, making it a common first monetisation step for content sites.
Setting Up AdSense on WordPress
Apply for a Google AdSense account and wait for site approval, which typically requires original content and enough traffic.
Once approved, add your AdSense code using a plugin like Ad Inserter or Site Kit by Google, rather than editing theme files directly.
Placing Ads Effectively
Common ad placements include within post content, in the sidebar, and just below the header, balanced against user experience.
Avoid excessive ad density, since too many ads can hurt both user experience and search engine rankings.
| Placement | Typical Performance | Note |
|---|---|---|
| In-content | High visibility, good CTR | Best placed after the first paragraph |
| Sidebar | Moderate visibility | Good for supplementary ads |
| Below header | High visibility | Use sparingly to avoid annoying visitors |
AdSense isn't the only monetisation route — affiliate marketing is another popular way to earn from your WordPress content.
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