Coupons and Discounts
Encouraging Purchases with Discounts
Coupons and discounts are a proven way to encourage first-time purchases, reward loyal customers, and clear out seasonal stock in a WooCommerce store.
Creating a Coupon in WooCommerce
Go to Marketing > Coupons > Add Coupon to set a unique coupon code that customers will enter at checkout.
Choose a discount type, percentage, fixed cart discount, or fixed product discount, and set the discount amount.
Setting Usage Restrictions
Add restrictions such as a minimum spend, expiry date, or limit on how many times a coupon can be used.
Restrict coupons to specific products or categories if you want to promote particular items.
| Discount Type | Example | Best Used For |
|---|---|---|
| Percentage discount | 10% off | Sitewide or seasonal sales |
| Fixed cart discount | $5 off cart | Encouraging larger orders |
| Fixed product discount | $2 off one item | Promoting a specific product |
As your store starts processing real orders and customer data, protecting it with strong security practices becomes essential.
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