Custom Logo, Fonts & Colors
Building a Consistent Brand Identity
A custom logo, matching fonts, and a defined color palette help your WordPress site feel professional and instantly recognisable.
Adding a Custom Logo
Go to Appearance > Customize > Site Identity to upload a logo image, ideally a transparent PNG sized to your theme's recommendations.
Some themes also support separate logos for mobile or a favicon for browser tabs, set in the same panel.
Choosing Fonts and Colors
Pick one font for headings and one for body text to keep the design clean and readable across devices.
Define two or three brand colors, primary, dark, and a light accent, and apply them consistently across buttons, links, and headings.
| Brand Element | Where to Set It | Tip |
|---|---|---|
| Logo | Appearance > Customize > Site Identity | Use a transparent PNG |
| Fonts | Customizer or theme typography settings | Limit to 1-2 font families |
| Colors | Customizer > Colors | Stick to 2-3 brand colors |
For branding details that go beyond what the Customizer offers, you'll eventually need to make small, safe CSS edits yourself.
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