Content Marketing Strategy – The Marketing Funnel Approach (ToFu, MoFu, BoFu)
Top of Funnel (ToFu)
Awareness-stage content like blog posts and social media that attracts a broad audience.
Middle of Funnel (MoFu)
Consideration-stage content like ebooks, webinars, and comparison guides that nurture leads.
Bottom of Funnel (BoFu)
Decision-stage content like case studies, free trials, and demos that push prospects to convert.
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