Social Media Strategy – Choosing the Right Platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok)
Know Your Audience First
Platform choice should be driven by where your target audience actually spends time, not by trends alone.
Platform Overview
- Facebook — broad reach, strong for community groups and older demographics
- Instagram — visual storytelling, Reels, younger audience
- LinkedIn — B2B marketing, thought leadership, recruiting
- Twitter/X — real-time news, customer service, brand voice
- TikTok — short-form viral video, Gen Z audience
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