Search, Display & Shopping Ads – Targeting Options (Demographics, Interests) and Bid Strategies
Targeting Options
- Demographic targeting — age, gender, household income
- Interest & affinity targeting — hobbies and lifestyle
- In-market targeting — users actively researching similar products
- Remarketing — re-engaging past website visitors
Bid Strategies
- Manual CPC — full control over individual bids
- Maximize Conversions — automated bidding for volume
- Target ROAS — optimizes for a specific return on ad spend
PreviousPPC Campaign Setup – Writing Ad Copy, Selecting Keywords, and Designing Landing Pages
Next Google Ads Optimization – A/B Testing, Negative Keywords, and Conversion Tracking
Ready to master real-world Digital Marketing skills?
Learn Digital Marketing hands-on with mentor-led, live sessions.