Paid Social Advertising – Facebook Ads Manager, Custom Audiences, and Ad Formats (Image, Video, Carousel)
Facebook Ads Manager
The central hub for creating, managing, and analyzing campaigns across Facebook and Instagram.
Custom Audiences
- Website visitors (via Pixel)
- Customer list uploads (email/phone match)
- Lookalike audiences based on existing customers
Ad Formats
- Image ads — simple, quick to produce
- Video ads — higher engagement, tells a story
- Carousel ads — showcase multiple products in one ad
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