Email Marketing Fundamentals – Building Email Lists, Segmentation, and Personalization

Building Email Lists

Use lead magnets like ebooks, checklists, or discounts on opt-in forms to grow a permission-based list organically.

Segmentation

Divide your list by behaviour, purchase history, or demographics to send more relevant, higher-converting emails.

Personalization

Beyond just using a first name, tailor content and offers based on the subscriber's past interactions.