PPC Campaign Setup – Writing Ad Copy, Selecting Keywords, and Designing Landing Pages

Writing Effective Ad Copy

Include the target keyword, a clear benefit, and a strong call-to-action within Google's character limits.

Selecting Keywords

Use a mix of match types — broad, phrase, and exact — and add negative keywords to filter out irrelevant traffic.

Designing Landing Pages

A high-converting landing page should match ad intent, load fast, and have a single clear call-to-action above the fold.