Google Ads Optimization – A/B Testing, Negative Keywords, and Conversion Tracking
A/B Testing Ads
Run two ad variations simultaneously and compare click-through and conversion rates to identify the stronger message.
Negative Keywords
Exclude irrelevant search terms (e.g. 'free', 'jobs') so your budget is spent only on qualified traffic.
Conversion Tracking
Set up conversion tracking tags to measure exactly which keywords and ads lead to sales, sign-ups, or leads.
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