Conversion Rate Optimization (CRO) – Landing Page Optimization, A/B Testing, and Heatmaps
Landing Page Optimization
Improve headlines, CTAs, and form length to reduce friction and increase the percentage of visitors who convert.
A/B Testing
Test one variable at a time (headline, button color, layout) against a control to find statistically significant winners.
Heatmaps
Tools like Hotjar visualize where users click, scroll, and hover, revealing usability issues that hurt conversions.
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