Web Analytics with Google Analytics 4 – Tracking Events, Conversions, and User Flow Analysis
Event-Based Tracking
GA4 uses an event-based data model instead of sessions alone, tracking every user interaction as an event.
Setting Up Conversions
Mark key events (purchases, form submissions) as conversions to measure what truly matters for the business.
User Flow Analysis
Visualize the paths users take through your site to identify drop-off points and optimize the journey.
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